Jeff Megall: Sony has a futuristic sci-fi movie they’re looking to make. Message From Sector Six. All takes place in a space station. They’re actively looking for some co-financing.
Nick Naylor: Cigarettes in space?
Jeff Megall: It’s the final frontier, Nick.
Nick Naylor: But wouldn’t they blow up in an all oxygen environment?
Jeff Megall: Probably. But it’s an easy fix. One line of dialogue. ‘Thank God we invented the… you know, whatever device.’ [beat] Brad Pitt. Catherine Zeta-Jones. They’ve just finished ravishing each other’s bodies for the first time. They lie naked, suspended in air underneath the heavens. Pitt lights up. He starts blowing smoke rings all around Catherine’s naked, flawless body, as the galaxies go whizzing by over the glass-domed ceiling. Now, tell me that doesn’t work for you.
Nick Naylor: I’d see that movie.
Jeff Megall: I’d buy the goddamn DVD.  [beat] You know, if the Academy didn’t send them to me for free. [beat] You know, you guys ought to think about designing a cigarette to be released simultaneously with the movie.
Nick Naylor: Sector Sixes.
Jeff Megall: Nobody’s ever done it with a cigarette.
Nick Naylor: Wow.